I build marketing, audience growth, platform, and partnership strategies that connect content, products, and creators with the right audiences — turning strong ideas and strategic relationships into measurable business and audience growth.
At Yahoo Finance, I built and activated relationships across streaming, CTV, FAST, and audio platforms, securing earned promotional opportunities without a paid media budget. Partner-led promotions drove a 10,872% increase in downloads for Opening Bid and 17,269% growth for Financial Freestyle.
At PeopleTV, I led partner marketing and platform growth across major CTV and streaming partners, negotiating premium placements that generated millions of consumer impressions and contributing to a 30% increase in viewership for themed programming.
At MGM/EPIX, I developed partner programs across major streaming and distribution platforms that contributed to 430,000+ new subscribers and 30% subscriber growth, while managing a $1M integrated marketing budget.
At HBO, I managed partner marketing relationships across a national distribution ecosystem representing more than 50 million subscribers, developing integrated campaigns supporting HBO programming and subscriber growth.
Today, as Owner & Festival Director of Haunted House FearFest®, I apply that experience to building a year-round, international horror film and video game brand spanning programming, creator partnerships, audience development, digital media, and emerging technology.
Across my career, the through-line has remained consistent: helping content, platforms, creators, and emerging brands grow through stronger marketing, audience development, partnerships, and distribution.
