Simon & Schuster: Author Marketing & Publishing Campaigns
Challenge
Support a high volume of book launches across multiple genres while helping authors and titles stand out in a crowded publishing market.
Strategy
Developed integrated marketing campaigns for bestselling and emerging authors across romance, paranormal romance, urban fantasy, science fiction, thriller, and other genre fiction, tailoring promotional strategies to each title’s audience, positioning, and launch goals.
Execution
Worked across Editorial, Publicity, Sales, Creative, authors, and external promotional partners to develop campaign materials, digital promotions, reader engagement initiatives, author marketing support, and cross-channel launch plans. Managed campaigns for approximately 20–25 titles per year, coordinating multiple launches and stakeholders simultaneously.
Audience Growth
In addition to individual book campaigns, helped grow Simon & Schuster’s Pocket After Dark online reader community by 165% — from 3,000 to more than 8,000 members in six months through digital marketing, community engagement, promotions, contests, and online events.
Selected Titles
Examples of books and authors I supported through marketing, audience development, and promotional campaigns at Simon & Schuster.
