Audience Growth & DISCOVERY

Having great content is only the beginning. The right people need to discover it.

I help businesses identify where their audiences are, how to reach them, and which channels, platforms, and promotional opportunities can turn discovery into meaningful growth.

Services include:

  • Audience Growth

  • Audience Development

  • Platform & Distribution Strategy

  • Cross-Platform Marketing

  • Content Discovery Strategy

  • Audience Engagement

LET'S GROW YOUR AUDIENCE

Strategic Partnerships & Business Development

The right partnership can put your content in front of audiences you couldn't reach alone.

I help businesses identify and develop strategic relationships with platforms, brands, media partners, and other organizations that can expand distribution, visibility, and audience reach.

Services include:

  • Partnership Strategy

  • Platform Partnerships

  • Promotional Partnerships

  • Distribution Partnerships

  • Business Development

  • Partner Outreach & Relationship Management

EXPLORE A PARTNERSHIP STRATEGY

LAUNCH & GO-TO-MARKET STRATEGY

Launching something new requires more than announcing that it exists.

I help companies, studios, publishers, and creative businesses build coordinated launch strategies that bring together audience development, marketing, partnerships, content, and distribution—so the right people know about your launch and have a reason to care.

Services include:

  • Go-to-Market Strategy

  • Promotional Partnerships

  • Product Launch Support

  • Campaign Strategy

  • Audience Acquisition

  • Cross-Channel Marketing

PLAN YOUR LAUNCH

Fractional Marketing Leadership

Get senior-level marketing leadership without adding a full-time executive.

I work with growing companies and creative businesses that need experienced marketing leadership to clarify priorities, strengthen audience growth, develop partnerships, guide campaigns, and turn marketing plans into action.

Services include:

  • Fractional Marketing Leadership

  • Marketing Strategy

  • Audience Growth Planning

  • Partnership Development

  • Campaign Oversight

  • Cross-Functional Leadership

DISCUSS FRACTIONAL SUPPORT

CONTENT & BRAND MESSAGING

Sometimes the problem isn't the content—it's how the story is being told.

I help businesses clarify their positioning and strengthen the messaging they use across websites, campaigns, social content, and other audience touchpoints.

Services include:

  • Brand Positioning

  • Website Messaging

  • Content Strategy

  • Campaign Messaging

  • Social Content Strategy

  • Marketing Content Development

STRENGTHEN YOUR MESSAGE

WHO I WORK WITH

  • Media, Streaming & Entertainment Companies

  • Game Studios & Interactive Entertainment Companies

  • Publishers & Publishing Companies

  • Production Companies & Creative Studios

  • Creator-Led & Digital Content Businesses

  • AI & Emerging-Technology Startups

  • Growing Content-Driven Companies & Organizations

Why Work With Me

I've spent more than a decade helping media, entertainment, publishing, and content-driven businesses connect great ideas with the audiences most likely to engage with them.

My experience spans HBO, MGM/EPIX, Yahoo Finance, Simon & Schuster, and People Magazine—and today I also apply that experience as the Owner & Festival Director of Haunted House FearFest®.

I bring both perspectives to every project: the strategic thinking of someone who has worked inside major organizations and the resourcefulness of an entrepreneur building an audience-driven brand from the ground up.

READY TO GROW YOUR BUSINESS OR AUDIENCE?

Tell me what you're building, where you're trying to grow, and what's getting in the way. We'll determine where I can help.

LET'S TALK