PEOPLETV: PARTNER MARKETING, CTV & AUDIENCE GROWTH
Challenge
Support PeopleTV’s growth across streaming and CTV platforms by giving distribution partners compelling, ready-to-use promotional assets that could increase programming visibility and audience discovery.
Strategy
Led the development of cross-platform promotional campaigns and creative assets in collaboration with designers, video editors, programming teams, and distribution partners. Built materials around PEOPLE and Entertainment Weekly celebrity interview programming, aligning creative execution with platform needs, content priorities, and audience opportunities.
Impact
The work supported broader partner marketing, platform growth, and audience-development initiatives across PeopleTV’s streaming ecosystem, helping strengthen distribution relationships and expand visibility for original programming. At the Senior Director level, partner campaigns generated millions of consumer impressions, while themed programming initiatives contributed to a 30% increase in viewership.
Selected Promotional Assets
Examples of cross-platform creative developed for distribution and streaming partners.
