RENEE HUFF

PEOPLETV: AWARDS SEASON & CROSS-PLATFORM MARKETING

Challenge
Extend PeopleTV’s awards-season programming beyond its owned channels and increase visibility for red-carpet interviews, celebrity coverage, and special programming across streaming and digital distribution partners.

Strategy
Led cross-platform promotional planning for major entertainment events including the Grammys, SAG Awards, Emmys, Oscars, and American Music Awards, collaborating across Programming, Editorial, Design, Video, and distribution partners to develop timely creative assets and promotional opportunities around high-interest cultural moments.

Execution
Developed and coordinated partner-ready creative including key art, interface banners, marathon programming assets, red-carpet promotions, and digital campaign materials designed for distribution across platforms including Samsung TV Plus and other PeopleTV partner channels.

Impact
Awards-season campaigns helped extend the reach, audience discovery, and visibility of PeopleTV programming across streaming and digital platforms while strengthening the connection between programming strategy, timely cultural moments, and partner promotion.

Selected Awards Season Campaigns
Examples of promotional creative and platform placements developed for PeopleTV’s awards-season programming.