YAHOO FINANCE: PODCAST, STREAMING & AUDIENCE GROWTH
Challenge
Grow awareness and audiences for Yahoo Finance original podcasts and programming across streaming and audio platforms without a paid media budget.
Strategy
Built and activated relationships with platform partners including Amazon Music and iHeart, identifying opportunities to align Yahoo Finance programming with platform audiences and editorial priorities. Negotiated earned promotional placements and cross-platform visibility to increase discovery.
Results
Partner-led promotions drove a 10,872% increase in downloads for Opening Bid and 17,269% growth for Financial Freestyle, demonstrating the impact of strategic partnerships and earned distribution on audience growth.
Selected Partner Placements
Examples of earned promotional placements secured across Amazon Music and iHeart.
