HBO & EPIX: MOVIE & TV PromotionAL campaigns
Challenge
Support high-profile original programming and theatrical releases with compelling promotional campaigns that distribution partners could use to drive awareness, audience engagement, and subscriber interest.
Strategy
Led the development of partner-facing promotional campaigns and creative assets for HBO and EPIX programming, translating programming and marketing priorities into materials designed for national cable, satellite, digital, and distribution partners.
Execution
Collaborated across Marketing, Programming, Creative, Sales, Legal, and external partners to guide campaign concepts from development through approval and launch. Worked with internal creative teams and agencies to develop promotional assets aligned with each title’s brand identity while meeting partner requirements and broader marketing objectives.
Impact
The campaigns supported major entertainment properties and helped extend programming visibility across large national distribution networks. At HBO, the partner ecosystem I managed represented more than 50 million subscribers, providing significant reach for promotional initiatives supporting original programming and subscriber growth.
Selected Movie & TV Campaigns
Examples of promotional creative developed for HBO and EPIX programming and distribution partners.
