EPIX: HULU & AMAZON STREAMING PARTNER CAMPAIGNS
Challenge
Support EPIX subscriber acquisition and content discovery by creating co-branded campaigns that aligned EPIX programming with the audiences, brand standards, and promotional environments of major streaming partners.
Strategy
Partnered directly with Amazon and Hulu marketing teams to develop and execute co-branded acquisition campaigns promoting EPIX film content across their streaming platforms. Coordinated campaign positioning, creative development, partner feedback, and approvals to ensure that each execution supported both EPIX business objectives and partner brand requirements.
Execution
Reviewed and approved digital, social, web, and video promotional assets, working across internal stakeholders, creative teams, and external partners to maintain brand consistency and move campaigns from development through launch. The work included Hulu website and social placements, Amazon Prime social promotion, and television spots.
Impact
These campaigns were part of the broader EPIX partner-marketing strategy that helped turn distribution relationships into coordinated acquisition and promotional opportunities across major streaming platforms.
Selected Co-Branded Campaigns
Examples of Hulu and Amazon promotional assets developed and executed in partnership with their marketing teams.
