HBO INTERACTIVE CAMPAIGNS
Contributed to interactive marketing campaigns supporting the promotion of major film and television releases. Collaborated with creative, digital, and distribution teams to develop engaging interactive assets designed to drive audience engagement and expand reach across digital platforms.
These campaigns leveraged interactive storytelling, visual media, and digital engagement strategies to promote entertainment content and strengthen audience connection with film and television properties.
Promotion Samples Below
House of FiOs Sweepstakes
Dedicated microsite with the purpose to engage fans with Game of Thrones content and drive subscriptions to HBO and viewers to HBO GO. This 360 cross-platform promotional campaign that included a sweepstakes, videos, photos, trivia, banner placements, social posts and YouTube skin.
The Hand of the King Sweepstakes
Visually engaging Facebook tab with interactive elements and appealing content that captured the Season 3 Premiere of Game of Thrones. The purpose of the campaign was to drive upgrade by encouraging retention and loyalty to DIRECTV Everywhere and HBO.
This campaign consisted of an interactive game that played upon the card game "War" utilizing Game of Thrones content: House Stark, House Taygaryen and House Lannister. Customers had to choose their weapon wisely. Best 2 out of 3 secures a position as Hand of the King. It also included a sweepstakes, Facebook buy and trivia.
LAFAYETTE LIBATIONS SWEEPSTAKES
Visually engaging Facebook tab with interactive elements and appealing content that captured the Season 6 premiere of True Blood. The purpose of the campaign was to drive upgrade by encouraging retention and loyalty to DIRECTV Everywhere and HBO.
This campaign consisted of an interactive game allowing DIRECTV fans to saddle up to the bar to order their favorite non-alchoholic beverage from Lafayette (fan favorite True Blood character). Fans were also able to opt-in to receive weekly drink notifications ("Happy Hour") posted on their Facebook Timeline. It also included a Sweepstakes, Facebook ad buy and Personality Quiz, "Which Supe Suits You?".