MGM/EPIX: PARTNER MARKETING & THEATRICAL SCREENINGS
Challenge
Create high-impact promotional experiences that brought EPIX distribution partners and their customers closer to major Hollywood releases while strengthening partner relationships and supporting broader marketing initiatives.
Strategy
Developed and executed partner-sponsored advance theatrical screenings around major film releases, using experiential marketing to create added value for distribution partners and memorable experiences for their audiences.
Execution
Led cross-functional coordination across Consumer Marketing, Legal, distribution partners, and external vendors to manage screening logistics, promotional materials, sweepstakes, guest communications, brand requirements, and on-site activations from planning through execution.
Impact
Delivered partner-facing promotional experiences supporting major franchises including The Hunger Games: Mockingjay – Parts 1 & 2, Spectre, Star Trek Beyond, and Mission: Impossible – Rogue Nation while strengthening EPIX’s relationships with distribution partners through exclusive customer experiences.
Selected Partner Screening Activations
Examples of event creative, sweepstakes, invitations, branded materials, and on-site experiences developed for partner-sponsored advance screenings.
Promotion Samples Below
