MEDIA & ENTERTAINMENT EXECUTIVE

Translate Consumer Insights into Actionable Marketing Plans with Breakthrough Results


Accomplished professional with digital and social media marketing and sales experience responsible for raising the company’s brand awareness through increase customer acquisition, ad revenue, and viewership with partners through integrated marketing campaigns and promotional sales tactics. Effective communicator and strategic planner that works successfully with key departments and cross-functional partners to drive the business forward as well as provide creative, innovative, enthusiastic, and forward-thinking leadership in a team environment

Here is a snapshot of my qualifications at these various media companies:

PeopleTV

  • Play a significant leadership role, working with key team and cross-functional partners in driving the business, contributing ideas and insights to drive continuous improvement

  • Scale, nurture, and optimize partnerships beyond launch, identifying incremental, mutually beneficial opportunities to grow the partnership with a focus on building a roadmap that drives growth, brand lift and engagement of PeopleTV ; Run paid ad campaigns across social platforms

  • Craft and execute brand strategy for integrated partnership programs from PeopleTV’s diverse asset roster (Awards Season, Sexiest Man Alive, Beautiful Issue, People Cover Stories & Features, Women’s History Month, Original Series, etc.)

 

EPIX

  • Execute & coordinate the production, workflow, approval processes and implementation of Branded Advanced Theatrical Screenings, such as The Hunger Games Franchise, Star Trek Beyond, Spectre, Mission: Impossible - Rogue Nation

  • Develop sales collateral and materials that illustrate the value proposition of the brand, including presentations, sizzle videos, e-blasts

  • Oversee subscriber and retention engagement that encompasses developing and implementing end to end subscriber journeys across marketing channels

HBO

  • Own the crafting of immersive and engaging partnership campaigns that drove engagement and subscriber growth around Emmy Award Winning programming (Game of Thrones, True Blood and Boardwalk Empire)

  • Collaborate with agencies and present digital concepts to HBO’s Senior Legal and Consumer Marketing Teams for review/approval prior to Showrunners’ sign-off

  • Capture, analyze and present campaign and subscriber reporting data to senior management and clients

 

SIMON & SCHUSTER PUBLISHING DIVISION

• Conceive, develop and execute marketing campaigns for roughly 20-25 books per year for new and bestselling authors, such as Adrian Phoenix, Stephen King, Mary Higgins Clark, Kresley Cole, Sandra Brown, Laura Griffin and others

• Develop a variety of content for campaigns that can include, but is not limited to sell sheets for reps and accounts, social media post copy/images and email blast copy for consumer facing promotion

• Communicate detailed campaign updates directly to editors, publicists, publishers, sales teams and authors