At HBO, I was part of the Digital Marketing Team where I developed immersive and engaging content experiences for our clients around the premiere of HBO’s Emmy Award-Winning shows.
The objective for each of these campaigns was to foster participation and engagement from current and new customers in order to drive subscriptions to HBO and viewers to HBO GO. Popular forms of social sharing content used within these campaigns included sweepstakes, polls, trivia, promotional videos and images that generated a total of 5M+ views and 140K+ new customers.
Below are samples of my work.
House of FiOs Sweepstakes
Dedicated microsite with the purpose to engage fans with Game of Thrones content and drive subscriptions to HBO and viewers to HBO GO. This 360 cross-platform promotional campaign that included a sweepstakes, videos, photos, trivia, banner placements, social posts and YouTube skin.
The Hand of the King Sweepstakes
Visually engaging Facebook tab with interactive elements and appealing content that captured the Season 3 Premiere of Game of Thrones. The purpose of the campaign was to drive upgrade by encouraging retention and loyalty to DIRECTV Everywhere and HBO.
This campaign consisted of an interactive game that played upon the card game "War" utilizing Game of Thrones content: House Stark, House Taygaryen and House Lannister. Customers had to choose their weapon wisely. Best 2 out of 3 secures a position as Hand of the King. It also included a sweepstakes, Facebook buy and trivia.
LAFAYETTE LIBATIONS SWEEPSTAKES
Visually engaging Facebook tab with interactive elements and appealing content that captured the Season 6 premiere of True Blood. The purpose of the campaign was to drive upgrade by encouraging retention and loyalty to DIRECTV Everywhere and HBO.
This campaign consisted of an interactive game allowing DIRECTV fans to saddle up to the bar to order their favorite non-alchoholic beverage from Lafayette (fan favorite True Blood character). Fans were also able to opt-in to receive weekly drink notifications ("Happy Hour") posted on their Facebook Timeline. It also included a Sweepstakes, Facebook ad buy and Personality Quiz, "Which Supe Suits You?".